valuequotes.net

I am co-presenting this morning for the Connecticut Science Fair and the Connecticut Junior Science and Humanities Symposium.  My co-presenter, Joy Erickson is talking about value propositions.  I really like the idea, because it really makes the person define the scope of authentic work.  Here are some key features:

Value Proposition Definition: The four parts of the value proposition are fundamentals:  they must always be answered:

• Need: along with your new, compelling, and definible
• Approach: to address that need with the superior
• Benefits: when compared to the
• Competition and/or alteratives.

Successful value propositions are quantitative and easy to understand and remember.

Need

• NOT: Diabetes type 2 is growing fast
• RATHER: Diabetes II cost our country $2B/yr and shortens a person’s life by an average of 10 years

Approach

• NOT: We have a clever design
• RATHER: We have created a new engine that uses methanol and emits 10% less carbon dioxide gas than the gas powered combustion engine

Benefits

• NOT: The results are excellent
• RATHER: Our one-step process reduces costs by 50% and results in an expected ROI of 50% per year withi a profit of $30 M in Year 3

Competition

• NOT: We are better than our competetors
• RATHER: Our competetors are Evergreen Corporation and Bigway, which uses the current two-step process.

Great thoughts Joy!